Tuesday, March 8, 2011
Apple's Joint Venture has just been launched and it just happened that in my local Brea, CA Apple store I became their first "Guinea Pig", and quite a happy one I must say! Yeah, I am one of those hopeless believers addicted to Apple products but for me the bottom line is that those are the tools and I need them for my work.
The less they break and the faster the service the better, right? As far as the quality is concerned Apple proved themselves successful. Service is way above average, true. However, due to it's high demand it is kind of hard to line up behind a large crowd of customers with their shiny iMacs, craving for more memory or with laptops in desperate need for some complicated upgrade. It can be a full day off your studio/work and if you are like me - I don't have an assistant - you end up loosing a day of your work.
But now there is a solution. Joint Venture lets you register 5 systems with their peripheral devices such as iPads or iPhones and have over the phone support, which if needed reserves a special genius appointment that as a follow up for your over the phone tech support. Example? I need to pin point a problem with a graphic card that is not suitable for my work (this is a very gentle way of saying that something in your Mac simply broke down), so I log in to my account, book a genius call and wait. I get a phone call from Scott over at Apple's Cupertino and of course he comes up with a solution. We run some tests and follow up the next day - Apple calls on time! My replacement part gets ordered and two hours later I pick it up in my local store. Joint Venture works for me, at least this time it has. Cost: $499 for a year for 5 systems. What? Too much? Think what would any photographer do with a day of work, especially with a deadline on your calendar and think again.
Additionally, by joining this program you may take advantage of complimentary education at the Genius Bar 3 times for 2 hours each time with a maximum of 8 employees per each session. Not bad.
Here's some more about it
and a link to Apple's Join Venture site
On a personal not I would like to thank Chris Diaz of Apple brea Store for his top notch service help.
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